FREE for CAA Management Company Members/ $29 Non-Member Rate
You’ve probably heard the phrase “seek and you shall find”. Well, that’s true when it comes to the apartment search. The question is, when customers seek, do they find YOU? This presentation will look at the apartment search from the renter’s perspective. We’ll show you the different ways customers search and exactly what they see when the results are returned. You’ll learn about active and passive search and you’ll walk away with a clear idea of what you can do to make sure your communities are found.
Presented by: Esther Bonardi, VP Marketing of Yardi
Esther Bonardi has over 30 years of experience in investment real estate marketing. Having worked in multifamily management and marketing for over 20 years, Esther joined Yardi Systems in 2011 to head up sales and marketing of the Yardi Marketing Suite, the firm’s residential front office product line. In 2016, she stepped into the lead role in Yardi’s marketing department, managing marketing strategy and initiatives for the company’s full product line, including residential, affordable housing, senior living, commercial, investment management, energy, and more. Today, she continues to oversee Yardi’s corporate marketing in addition to serving as head of the RENTCafé Reach marketing services business unit.