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Webinar Wednesday: WHAT'S YOUR SPECIAL? Managing the Concession Obsession

Wednesday, June 19, 2019
1:00 PM - 2:00 PM (CDT)

Event Details

Is this one of the first questions the prospect asks? WHAT'S YOUR ANSWER? Consumers are conditioned to look for “deals” in every aspect of life. They go online and get discounted airline tickets, vacation rentals, hotel deals – you name it. From grocery store coupons to BOGO “buy one get one,” the consumer rules! This course teaches participants the cost of concessions and how to lease without them. Instead of falling into the trap of giving free rent, make sure your team has all the techniques you need to maximize your revenue. After all, free rent is anything but cheap!

Join Mary Gwyn and the Webinar Wednesday Team on June 19, 2019 at 2pm Eastern Time to Stop Relying On Concessions!

Enter the code "18CAA" in the coupon field when registering to receive a discount of $5 off the regular price of $29.99.

Who should watch:
On Site Team Members, Regional Managers, Small Owners, Management Company Executives, Training Directors, Marketing Directors

About Mary Gwyn:

Mary Gwyn, CPM, is Chief Innovator of Apartment Dynamics, with over 20 years in the Multifamily Industry. She consults and trains for companies all over the country, utilizing her marketing and operating strategies on our own portfolio to produce unsurpassed results. Her hands-on approach to multifamily paired with her industry foresight and tenacity helps her develop and implement innovative solutions, and web and in-person training programs, all designed to achieve a property’s maximum financial performance. She is a regular speaker at industry events including NAA, company annual meetings, Realtors and Apartment Associations, and writes for trade publications, including UNITS Magazine,, and the Apartment Dynamics blog. Learn more at!

* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact Multifamily Insiders.

For More Information:

Alana White
Alana White
Director of Professional Development Chicagoland Apartment Association (312)207-1890x4